Apple is reportedly shifting its strategy for the future of spatial computing, pausing development on its next-generation Vision Pro 2 headset. Instead, the company is redirecting its focus toward creating a more affordable, mass-market-friendly Vision model, with a target release by the end of 2025.
This strategic pivot, first reported by The Information, comes in response to slowing sales of the current $3,500 Vision Pro. While technologically impressive, its high price point has limited its adoption beyond early adopters and developers. By prioritizing a cheaper device, codenamed N109, Apple aims to make its spatial computing platform accessible to a much broader audience, a move critical for building a sustainable app and content ecosystem.
According to sources familiar with Apple’s supply chain, the more accessible model will likely retain the high-end display and processing technology that defines the Vision experience but may cut costs in other areas. This could include using fewer external cameras, a simpler headband design, and requiring users to rely on paired AirPods Pro for spatial audio instead of integrated speakers. The goal is to launch the device at a price point closer to that of a high-end iPhone, potentially in the $1,500 to $2,000 range.
This change in direction indicates that Apple recognizes the need for a larger user base before launching an even more powerful and expensive “Pro” sequel. The company is still reportedly working on components for a future high-end model, but the immediate priority has become market penetration. This approach mirrors Apple’s past strategies with products like the iPod and iPhone, where a premium initial launch was followed by more affordable models to capture the mainstream market.
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