The European Commission is preparing to charge Apple for failing to comply with the new Digital Markets Act (DMA), according to sources familiar with the matter. This marks the first formal antitrust action under the bloc’s landmark legislation designed to curb the power of Big Tech. The charges specifically target Apple’s App Store rules, which regulators believe unfairly restrict developers from directing users to cheaper offers outside of Apple’s ecosystem.
At the heart of the issue are the “anti-steering” provisions that Apple imposes on app developers. Under the DMA, which came into effect earlier this year, designated “gatekeeper” companies like Apple are required to allow developers to communicate freely with their customers and offer them alternative purchasing options. While Apple introduced changes to its fee structure and developer terms in an attempt to comply, EU regulators have reportedly made a preliminary finding that these adjustments are insufficient and do not align with the spirit of the law.
The investigation found that Apple’s new terms, which include a “Core Technology Fee” for apps distributed outside the App Store, still create significant barriers for developers. The Commission’s formal statement of objections is expected to be announced in the coming weeks. If found guilty of non-compliance, Apple could face severe penalties, including fines of up to 10% of its global annual revenue, with potential repeat infringements carrying penalties of up to 20%.
This case is being closely watched as it will set a crucial precedent for how the DMA is enforced against other tech giants, including Google, Meta, and Amazon. It represents a major escalation in the ongoing regulatory battle between Brussels and Silicon Valley, signaling a new era where tech platforms face stricter scrutiny over their business practices and their control over digital markets.
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